Selling Dog Treats - What Your Customers Value Most
When it comes to stocking and retailing dog treat products – how do you choose from the many different brands, price points and quality products in the market place.
Firstly lets take a look at some key details from the latest PETS IN AUSTRALIA SURVEY 2022 RELEASED BY ANIMAL MEDICINES AUSTRALIA.
- Australians are estimated to be spending over $33 billion annually ($20.5 billion on dogs and $10.2 billion for cats) to keep our pets fed, healthy and well-accessorised.
- Dogs can be found in almost half of all households (48%) – equating to an estimated 6.4 million pet dogs nationwide.
- Companionship tends to be the number one reason for getting a dog (52%), regardless of its breed - followed by mental health benefits (23%),
- 30% of dog owners key values are affordability & convenience, these pet owners naturally focus on seeking affordable and convenient options that minimise cost and stress.
- 27% of dog owners key values are care & quality, given their focus on the happiness of their pets, these owners would appreciate high quality products, services and information that demonstrate a sense of genuine care for their pets
- Food choice considerations when thinking about what to feed their pets, owners say they are most likely to consider four things: the pet’s food preferences, the price, the perceived value for money, and the quality of the ingredients.
Now that we have a better understanding of what a majority of customers are looking for lets break down some of the key considerations when buying dog treats.
The pets food preference
Just like humans, pets have their own unique tastes and textures that they enjoy.
Some pets may prefer the satisfying crunch of a biscuit, while others may prefer the soft and chewy texture of jerky-style treats that offer a more substantial chewing experience. Some dogs may enjoy savoury flavours like chicken or beef while others might enjoy a mild vegetable option like our Sweet Potato Treats.
Providing a variety of treats to tailor to their pets personal taste will show you care about the happiness and well-being of both customers and their pooch.
Price & perceived value for money
Any smart consumer will be watching their spending during these tough economic times, however providing affordable treats doesn't mean compromising on quality or nutrition for our beloved pets.
Aussie Pooch Crunchy Biscuits satisfies the budget conscious customer while also providing nutritious rewards for their four-legged friend.
Sourcing quality natural & healthy pet treats
When customers shop for their pets, they are typically looking for quality products that align with their values. In the case of pet treats, this means seeking out options that are both natural and healthy. Customers want to ensure that the treats they give their furry friends are made from wholesome ingredients and free from artificial additives or preservatives.
Tasty rewards should not only be delicious but also provide essential nutrients that contribute to a healthy lifestyle. Look for treats that are rich in protein, healthy fats, vitamins, and minerals. These nutrients help support dog's immune system, promote strong muscles and bones, and maintain optimal energy levels.
Where possible avoid products that contain fillers such as corn or wheat, as these can be difficult for dogs to digest and may contribute to allergies or sensitivities. Instead, choose treats made with real meat or fish as the main ingredient and supplemented with fruits or vegetables for added nutritional benefits.
Our Chicken Sticks and Roo Sticks are both terrific choices for your customers seeking high-protein all natural dog treats.
By understanding what customers value in their search for pet treats - such as healthy, natural ingredients, affordability, and supporting local businesses - you can make informed decisions when selecting the best products to supply in your shop.
Aligning with what your customers value most and you will not only attract potential customers but also build trust and loyalty among existing ones.